Recent public relations disasters have highlighted the need for all companies to have a well planned media strategy.
The “it won’t happen to us” philosophy simply isn’t good enough.
It could, and when it does, the 24 hour media cycle is akin to stopping a runaway train.
Damage can be immense and in some cases irreparable.
Bottom lines suffer. Promising careers are wrecked.
Having a well-honed media strategy can’t guarantee this won’t happen, but it is a great damage limiter.
Grainger, Maynard and Gardiner offer a range of tailor-made practical courses designed to help executives fully understand how the modern media works, the actions to take in a crisis situation, and importantly how to run a pro-active media campaign when everything is running smoothly.
There are many others offering similar training but few with the depth or range of experience we offer.
Cover TV, radio, print and social media skills, including:
- The 5 point plan you need to have in place before the crisis
- How to formulate a powerful response
- How to keep cool under pressure
- How to handle the aggressive interviewer
- How to respond positively to the negative accusation
- How to win the media's confidence
- How to reduce the chances of being quoted out of context
- How to leave the audience with a favourable impression
- How newspapers and trade press have to be handled differently
- How to meet the requirements of TV and radio
- How to harness the power of social media
- How to bridge from the negative question to your message
- How to present yourself with maximum impact
Three highly experienced media professionals who have spent much of their careers in the front line of journalism. We offer a unique insight into crisis communications and how to harness the media to your advantage.
Greg Grainger is a winner of the Logie for presenting the Best News Story of the Year.
He has worked as both a broadcaster and media executive in Britain and Australia.
Greg has reported and read news as well as presenting current affairs programmes for both the Channel 7 and 9 networks Australia, worked as News Director at Radio 2UE Sydney & Assistant News Director Capital Radio London, General Manager at 2KA and worked as Political Correspondent for the Nine Network Australia.
He has produced more than 300 documentaries, many for National Geographic and the Discovery Channel, and currently produces TV specials for a 90 minute timeslot on the Seven Network every week .
Greg has conducted tailor-made Media Training courses for many leading Australian corporations and government departments for the past 30 years.
0409 121 129
Roger Maynard has been holding media training courses for the past 25 years. He has a wealth of experience as a journalist and broadcaster in Australia and overseas which is why his coaching is so effective.
In a career spanning more than 40 years, Maynard has interviewed countless political leaders including Margaret Thatcher, John Howard, Bob Hawke, Paul Keating and Kevin Rudd, as well as hundreds of business figures. He has worked extensively in television, radio and newspaper, both in Australia for the ABC and as a former reporter and presenter for the BBC.
For ten years he was Europe Correspondent for Australian commercial radio stations, including Sydney’s 2UE, Brisbane’s 4BC and Perth’s 6PR. He has also worked in Australia for the ABC as a correspondent and anchor for the global business channel CNBC.
Maynard has written for the London Times, the South China Morning Post and the Straits Times and is the author of seven non-fiction books including “Life at the Top”, in which chief executives explain the secret of their success.
His career as given him a unique insight into the relationship between the media and the interviewee and how those who suddenly find themselves caught up in the news can use the experience to their advantage.
0418 978 616
Mike Gardiner also brings a lifetime of experience to media training having been in the industry since the age of 16 when he served his apprenticeship on a weekly newspaper in the UK. Since then he's worked for newspapers, radio, television and in public relations and advertising.
In the UK he's worked for the BBC, and extensively in commercial radio where he’s presented talk back shows for both LBC and Capital Radio in London.
In the 1980’s he was appointed head of talks at Capital during which time he devised and launched the multi international award winning programme “The Way It Is”, widely recognised as a significant step forward in the way news and current affairs was aired on a music station.
Returning to live in Sydney where he’d also been a UK correspondent for various Australian radio stations including 2SM, Gardiner began working in advertising specialising the food industry, a role he continues today.
After a stint producing a radio show for Ita Buttrose, Gardiner joined the ABC becoming a founder member of the team that started NewsRadio where he continues to work as an executive producer and presenter.
0407 924 578